When you get an e-mail saying, “Please add our email address to your safe senders list.” they’re suggesting this so you will receive the emails and not have them dumped into a spam folder, or filtered out completely.

Depending on the e-mail server you use, here are little tutorials on how to add an e-mail address to your safe list.
Hotmail
1. Click the "Contacts" tab. This action will open your Contacts list
2. Click the "Safe List" link. This action will open your Safe list.
3. Type in "Email@hotmail.com" in the "Type an address or domain" text field, then click the "Add" button.
Yahoo
1. Click the "Addresses" tab. This action will open your Address Book.
2. Click the "Add Contact" button. This action will open the Add Contact form.
3. Paste or type the email address in the "Email" field, and click the "Save" button.
Gmail
1. Click the "Contacts" link. This action will open your Contacts List.
2. Click the "Contacts" link. This action will open the Add Contact form.
3. Paste or type the email address into the "Email" field, and click the "Add Contact" button.
AOL
1. Click the "Mail" menu, then click the "Address Book" menu item. This action will open the Address Book window.
2. Click the "Add" button in the address book window, to add a new contact.
3. Paste or type the email address into the first "Other E-Mail" field, and click the radio button adjacent to the field, then complete by clicking the "Save" button.
When you give someone permission to put you on their list, this is NOT spam. If you are not interested in receiving the occasional offer from that person then unsubscribe from the list by opting out or simply delete. Do NOT hit spam.
When you hit the “report spam” button on an email from a list you’ve opted in for, or from a list your email is on because of local affiliations, you’re actually harming both the sender, as well as all the people who DO want the content. Each “report spam” click affects the deliverability of that sender’s messages. You make it a lot more likely that the sender’s emails will wind up in the junk/spam boxes of others, if the email gets delivered at all.
Don’t get mad – just opt out!

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If you are not interested in receiving the occasional offer from that person then unsubscribe from the list by opting out or simply delete. Do NOT hit spam.