Pro's and Cons of Doing Your Own E-mail Newsletters

The Callan Group provides: 

• Creation of a customized electronic template to mimic the look of your website
• Monthly design and creation of the e-newsletter content with guidance from you
• Upload of new constituent email addresses (manually or electronically)
• Storage of unlimited email addresses and ability to send up to 10,000
• Come from the reader’s perspective
• Create actual marketing concepts monthly (interview clients, talk about community involvement, capture pictures, etc.)
• Vehicle to drive traffic to every other form of marketing (social, website, billboards, buses, benches, etc.)

 

This saves their employees time in creating and managing the entire process of the e-Newsletter for just $250/month.

There is a $200 set up fee associated and we ask for a 12 month agreement. At anytime that they want to get out of contract we can short-rate the service since we have a tiered approach for monthly requests.

 

Here are cons in managing your own e-Newsletter:

• Too often the content is written from an internal viewpoint instead of reader perspective, we come from a reader’s perspective that will decrease the number of opt outs and be more friendly to read.
• Not consistent – without having a consistent message you loose the total effect of an e-Marketing campaign
• Gets overlooked – many times this process is overlooked due to time sensitivity of other projects
• Doesn’t look professional – in house and national companies offer templates that sometimes do not look professional because of too many words in a text box or borders not lining up properly. You want a professional message going out to your clients.
• No time – staff is being asked more and more to do more and more – The Callan Group’s program takes this off their plates.

 

 

Comments

[pandorabeadscharm]

As House notes, small businesses often start their email marketing campaigns by buying a list and then hitting everyone on that list.